Content Hub
At Connect, we provide clear, reliable information to support both mortgage applicants and brokers throughout every stage of the process. Our Content Hub has been developed as a practical resource, giving users access to jargon-free mortgage guides, professional tools, and our adviser directory, all in one place.
Whether you are buying your first home, looking to remortgage, exploring a buy-to-let opportunity, or growing your business as an Appointed Representative, this hub is designed to support your progress with clarity and simplicity.
The Content Hub is built around three core services:
Connect Mortgages: Access plain-English mortgage guides and speak directly with FCA-regulated mortgage advisers.
Connect for Intermediaries: Designed for brokers, this section provides guidance, documents, and information to help those looking to become Appointed Representatives or grow their business.
Connect Experts: Our adviser directory helps customers find a suitable broker while also creating new opportunities for our network members through organic enquiries.
Together, these services form a trusted and accessible structure that helps applicants make informed choices and gives brokers the tools to grow their business, backed by a single, respected brand.
Connect Brokers vs Other Network
Connect Mortgages vs Other Brokers
| Feature / Capability | Connect Network (Connect Mortgages / Intermediaries / Experts) | Typical Competitors / Broker Networks | Why Connect Stands Out |
|---|
| Automatic Directory Enrollment | New brokers (ARs) who join Connect automatically get listed in Connect Experts directory and become eligible for organic leads | Many networks require separate listing applications or premium tiers for directory exposure | Low friction—no extra cost or effort for exposure |
| Consumer + Broker Content Hub | Unified content hub offering both consumer-facing mortgage guides and broker resources | Often separated: consumer content on one site, broker resources siloed or hidden | Builds synergy, retains visitors longer, cross-referral value |
| Smart Adviser Matching | Clients can filter by location, mortgage type, language, specialties, availability | Some directories offer only basic filters or alphabetical listings | Better quality matches → higher conversion rates and fewer mismatches |
| Whole-of-Market Access | Adviser network with access to a wide panel of lenders including specialist, bridging, BTL, commercial | Some networks restrict to certain lenders or product types | More options for end clients and brokers handling complex cases |
| On-boarding, training & compliance support | A full package: training, CPD, compliance guardrails, audit support, marketing resources | Some networks leave brokers to self-manage onboarding and compliance | Helps ARs scale faster and more confidently |
| Marketing & lead generation support | Brokers gain exposure via directory, co-branded marketing materials, content & SEO support | Many networks rely solely on leads generated internally or sold leads | Adds passive lead generation and promotion support |
| Transparent cost / commission model | Clear terms from the start for ARs (fees, commission splits, network charges) | Some networks use opaque pricing, hidden fees, or “lead cost” markups | Builds trust and long-term partnership |
| Client journey continuity | Clients move from reading guides → searching for advisers → engaging with brokers—all within the same ecosystem | Consumers bounce between content sites, directories, broker sites | Better retention, consistent brand experience, reduced drop-off |
| Scalability and branding | Multi-layered brand (Connect Mortgages for consumers, Connect for Intermediaries, Connect Experts) under one umbrella | Some competitors have disjointed brands or single-focus offering | Flexibility to expand into adjacent services or verticals seamlessly |
| Focus on niche & complex cases | Strong emphasis on self-employed, adverse credit, bridging, equity release, commercial lending | Many competitor directories focus only on standard residential | More value for brokers and clients dealing with non-standard or difficult cases |
| Feature / Capability | Connect Mortgages | Traditional Bank / Single-Brand Broker | Niche Specialist Broker | Other Broker Networks |
|---|---|---|---|---|
| Whole-of-Market Access | Yes — brokers in Connect can access lenders across residential, BTL, commercial, bridging, specialist | Usually only bank’s own products or a limited panel | Deep in a niche (e.g. buy-to-let, adverse credit) but limited elsewhere | Varies — some networks restrict lender panels or tier of access |
| Automatic Directory Listing (Leads) | ARs become listed automatically on Connect Experts, getting organic lead exposure | No — brokers must market themselves | No or limited directory exposure | Some, but often require extra cost or opt-in |
| Marketing & Promotion Support | Co-branded collateral, SEO guidance, digital marketing resources, joint campaigns | Minimal — broker does all their own marketing | Some promotional support, but often limited | Many networks offer brand tools, but may lack local/SEO support |
| Compliance & Supervision Support | Hands-on support, file reviews, training, audit oversight | Bank handles compliance internally; broker limited autonomy | Broker may outsource compliance or rely on external consultants | Some networks provide compliance support, but degree varies |
| Technology & Platform Tools | Sourcing, CRM, portal, case tracking, e-ID&V, performance dashboards | Basic or legacy tools; often proprietary systems | May use third-party tools; limited integration | Many networks have tech platforms but possibly with limited customization |
| Training, CPD & Knowledge Sharing | Onboarding academy, product clinics, case workshops, regular webinars | Internal bank training, but often not broker-oriented | Specialist training in their niche | Network training is common, but breadth and quality vary |
| Flexibility & Growth Pathways | Flexible commission structures, ability to scale, move into specialist roles | Often rigid roles tied to the bank’s internal structure | Growth limited by niche size or capacity | Growth paths exist but may require stricter criteria or higher volume thresholds |
| Brand & Credibility Leverage | Central Connect branding + local co-branding, directory visibility | Strong bank brand, but broker identity often subsumed | Niche brand strength, but less general credibility | Mixed — network brand may help, but visibility depends on network size |
| Lead Flow & Referral Potential | Organic leads via Connect Experts + internal referrals | No built-in lead flow — broker must generate all leads | Some lead generation, but limited to their niche | Some networks share or advertise leads, but may limit quantity or require payment |
Network Guide
Direct Vs Network
Broker's Guide
Browse Our Content Hub Mortgage Guides
First Time Buyer Guide
Remortgage Guide
Buy-to-Let Guide
Moving Home Guide
Second Charge Mortgage Guide
Adverse Credit Mortgage Guide
Bridging Loan Guide
Equity Release Mortgage Guide
Portfolio Landlord Mortgage Guide
Portfolio Landlord Mortgage Guide
HMO Mortgages
Limited Company Mortgage Guide
First Time Landlord Guide
Expat Mortgage Guide
Development Finance Guide
Commercial Mortgage Guide
Semi-Commercial Mortgage Guide
Commercial Mortgage Guide
Self-Employed Mortgage Guide
100% Mortgage Guide
The Connect Group | Content Hub
Since 1998, Connect Mortgages has grown from a small local firm into one of the UK’s most respected mortgage networks.
With access to over 200 lenders and providers, Connect supports a diverse range of borrowers, including homebuyers, landlords, business owners, and individuals with more complex financial needs. Connect is a whole-of-market broker, meaning you get access to deals beyond those offered by a single bank or lender. This provides greater flexibility and the opportunity to secure competitive rates suited to your circumstances.
Connect specialises in first-time buyer mortgages, remortgages, buy-to-let, commercial mortgages, bridging finance, equity release, and more. Whether you are buying your first home, investing in property, or seeking a short-term financial solution, Connect can assist. Your adviser will speak your language, understand your region, and recommend options that fit your needs, not push a fixed product.
Your first conversation with us is completely free, with no obligation or hidden charges. We start with a brief discussion about your goals and circumstances, followed by a customised mortgage plan tailored to your needs. We’ll help you take the next step, whether that means buying your first home, arranging a remortgage, securing a second-charge loan, or funding a commercial property. Take that first step today and see how we can help make the process easier for you.
Why Join Our Network
At Connect for Intermediaries, we are proud to be an award-winning mortgage network committed to helping brokers succeed. We offer far more than network membership. Our services give you the tools, support, and lender access needed to grow your business.
As an Appointed Representative, you will have access to a whole-of-market lender panel. This includes residential, buy-to-let, specialist, commercial, and bridging finance. You will be able to meet a wide range of client needs with confidence and flexibility. Our compliance support is designed to be practical and broker-friendly. We focus on protecting your business without introducing unnecessary red tape or delays.
Our award-winning training and CPD programmes help you remain up to date with industry changes. Regular case clinics also ensure you are equipped to handle a variety of scenarios efficiently. We offer access to technology that improves efficiency and case handling.
You’ll also benefit from tailored marketing resources and expert packaging support for more complex applications. With decades of experience and a proven track record, we are a trusted name in the intermediary sector. Connect for Intermediaries is designed for ambitious brokers seeking to expand their business. That’s why hundreds of brokers are joining our mortgage Network. Join us today and work with a mortgage network that supports your business goals.
Connect Experts is our adviser directory built to help mortgage clients quickly find the right broker for their needs. Whether someone is looking for a first-time buyer mortgage, buy-to-let, commercial finance, or specialist lending, Connect Experts makes it simple. Filters such as location, mortgage type, and languages spoken help match borrowers with advisers who understand their situation.
Key benefits of Connect Experts include:
Search by location: Clients can find brokers based on their local area or preferred region in the UK.
Filter by gender: Borrowers have the option to select advisers by gender if that helps them feel more at ease.
Choose by spoken language: Users can find advisers who speak their preferred language, including regional or community languages.
Select by specialism: Clients can match with brokers based on the mortgage type or financial product they need support with.
For brokers, the benefit is clear. When you join Connect for Intermediaries, you are automatically listed on the Connect Experts directory. Your profile becomes visible to thousands of potential clients already searching for advice. This generates a steady flow of organic mortgage enquiries, with no extra cost or manual work required.
FAQ: Content Hub for Connect Experts
| Question | Answer |
|---|---|
| What is the Connect Experts Content Hub? | The Content Hub is your go-to resource for practical guides and expert insights on mortgages, property finance, and protection. It helps you understand products, compare options, and make informed financial decisions with confidence. |
| Who writes the articles in the Content Hub? | All articles are written and reviewed by qualified mortgage professionals within the Connect network. Each piece is checked for accuracy, compliance, and relevance to UK mortgage regulations. |
| How often is the Content Hub updated? | New articles are added every week, covering topics such as first-time buyer tips, landlord insurance, buy-to-let mortgages, and market trends. This ensures all guidance reflects current UK lending practices. |
| Can I trust the information in the Content Hub? | Yes. All content is created under FCA guidelines and reviewed by experienced mortgage advisers. It’s designed to educate, not to promote specific lenders or products. |
| Does the Content Hub cover protection and insurance topics? | Yes. You can find clear explanations about income protection, life insurance, and home insurance so you can protect your finances as well as your property. |
| Is the information relevant to all parts of the UK? | Absolutely. The Content Hub covers UK-wide regulations and examples, ensuring the information applies whether you’re in England, Scotland, Wales, or Northern Ireland. |
| Can I contact an adviser after reading an article? | Yes. Each guide includes links to help you connect with a qualified adviser for tailored advice once you’re ready to take the next step. |
| Are the guides suitable for first-time buyers? | Definitely. Many of our most popular articles explain mortgage basics in plain English, ideal for first-time buyers who want to learn before applying. |
| Do I need an account to access the Content Hub? | No account or sign-up is required. All resources are freely available to help users at any stage of their property journey. |
| Can I suggest a topic for future articles? | Yes. You can contact Connect Experts through the website to recommend topics you’d like covered, such as remortgaging, development finance, or landlord guidance. |